AO Arena, managed and operated by SMG Europe, is one of the busiest venues in the world and one of the largest indoor arenas in Europe. Since opening in 1995, the arena has hosted the biggest names in live entertainment including Elton John, Ed Sheeran, Post Malone, Girls Aloud, and the 2024-2025 residency by local comedian Peter Kay. In addition to live music, the venue has also staged some of the biggest events in the UK sporting calendar.